Contra Goes Into Partnership With Tiktok
A professional network for the self-employed digital workers, Contra, partnered with TikTok on the 16th of November 2021 in order to allow members to present their credentials and portfolios through TikTok Jump, the social media platform’s third-party integration tool. As a result of this new agreement, creators will be able to link their Contra profiles to their TikTok videos to promote their professional portfolios. The integration, according to Contra, makes it easier to share professional work and get new customer leads. It aims to offer a new Jump connection that will allow employers to publish TikTok videos with a link to apply for a job right from the viewer’s Contra profile. The arrangement, according to the company, allows freelancers to replace standard resumes with more engaging methods of showcasing their work.
‘Both Contra and TikTok are continually innovating in the career arena, and with the debut of Contra’s Jump on TikTok, we are giving freelancers another method to best display their abilities and land the project of their dreams,’ says Gajus Kuizinas, co-founder of Contra.
Contra founder and CEO Ben Huffman stated in a statement, “TikTok has become one of the leading destinations for people to obtain job advice and find out about incredible roles, so it only makes sense that creators should be able to promote their amazing professional work on the platform.”
He added that creators can now include a “View My Portfolio” link to their TikTok content thanks to this new connection. Viewers will be able to tap the link to read the creator’s Contra profile, check out their services, and submit a collaboration request.
Contra was founded in 2019 by Ben Huffman and Gajus Kuizinas. On the 23rd of February 2021, Contra received a $14.5 million Series A, led by Unusual Ventures, with participation from Cowboy Ventures and Li Jin’s newly launched Atelier Ventures. The startup raised $30 million in Series B fundraising two weeks ago, led by NEA and including Unusual Ventures and Cowboy Ventures. The funds are expected to be used to boost the speed with which features are released, as well as to develop an ambassador program in which users will be paid $1,000 per month to test the product and facilitate the transition to self-employment.
Professionals are encouraged to develop profiles that display project-based identities rather than the role-based identities seen on LinkedIn. Contra’s mission is to assist independent employees in building high-signal recommendation networks so that they can find new jobs. Contra, unlike LinkedIn, which allows you to add anyone you meet as a “connection,” Contra requires you to have job experience with your network.
The agreement with TikTok allows the corporation to reach out to more millennial and Gen Z users, potentially helping them obtain new jobs. Contra is not the only company to partner with Tiktok in recent times, WPP established a global relationship with Tik Tok, in February 2021, to focus on generating new creative opportunities for WPP agencies and clients. WPP, the holding firm that controls agencies like Ogilvy, MediaCom, and Wavemaker, among others, launched this global alliance to help its agencies and clients tap into the culture-shaping influence and reach of short-form video and digital platforms.
WPP will also obtain early access to advertising innovations in development, such as augmented reality, as a result of the partnership.On July 13, 2021, TikTok partnered with Spotify, the world’s most popular audio streaming service, to offer qualified TikTok users four months of Spotify Premium for free in the UK and six other European markets. Eligible users are expected to be 18 or older, have a TikTok profile in the UK, France, Germany, Italy, Spain, Poland, or Turkey, and have not already subscribed to Spotify Premium.TikTok also collaborated with Square (an American firm that allows vendors to accept card payments) on September 29, 2021, in order to assist sellers to reach new buyers and increasing their online sales. Sellers can use TikTok videos, advertisements, and shopping tabs on their profiles to attract potential clients to their online store.
TikTok’s head of ecosystem partnerships, said in a statement, “We’re extremely happy to join with Square to help their merchants drive sales through TikTok.” Tiktok is also discovering new businesses and items, according to her. – Melissa Yang
Other TikTok collaborations include Kantar and Nielsen to ensure that their initiatives met industry standards for efficacy and reliability, DoubleVerify and Oracle Moat to provide partners with information on invalid traffic and viewability, and DoubleVerify and Oracle Moat to provide partners with information on invalid traffic and viewability. Integral Ad Science, OpenSlate, and Zefr will collaborate on brand safety and suitability to ensure that companies’ ads are only placed next to relevant content.
With all these collaborations, it is safe to say that TikTok is here to stay and brands who want to connect with Gen Z should take advantage of the brand’s massive reach and influence.
