FirstBank’s subsidiary name change and commitment to boosting cross-border business.
FirstBank Unveils Name Change for Subsidiaries, Reinforcing Commitment to Bolster Cross-Border Business Opportunities in Africa and Beyond
FirstBank of Nigeria, a leading financial services provider in Nigeria, has revealed a staged corporate name change for its subsidiaries in the United Kingdom and Sub-Saharan Africa. FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC are the initial subsidiaries undergoing the name realignment, now recognized as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC. The Ghana, Senegal, and Guinea subsidiaries will follow the phased name change process.
The renaming aims to harmonize the subsidiaries with the parent brand, leveraging FirstBank Nigeria’s strong heritage and brand equity established over 129 years of banking leadership. This alignment will further enhance service quality, delivering improved brand clarity, uniformity, and consistency across all bank markets.
As a leading financial inclusion services provider dedicated to nation-building, FirstBank Group has made significant strides in its unique growth journey by forging partnerships and continuously reinventing itself. The institution’s performance is demonstrated by numerous awards and recognitions, including Best Private Bank for Sustainable Investing in Africa 2023 by Global Finance Awards; Best Corporate Bank in Western Africa 2022 by Global Banking & Finance; Best CSR Bank Africa by International Business Magazine in 2022; and ranking first in Nigeria for Overall Performance, Profitability, Efficiency, and Return on Risk in the Top 100 African Bank Rankings 2022 released by The Banker Magazine from Financial Times.
Euromoney Market Leaders, an independent global assessment of leading financial service providers conducted by Euromoney Institutional Investor Plc., also recognized the bank as a Market Leader in Corporate and Social Responsibility (CSR), Market Leader in Environmental, Social, and Governance (ESG), Highly Regarded in Corporate Banking and Digital Solutions, and Notable in SME Banking.
Dr. Adesola Adeduntan, CEO of FirstBank Group, spoke about the name change, stating, “The name change, coinciding with FirstBank’s 129th founding anniversary (March 31st, 2023), signifies our unwavering commitment to providing the gold standard of excellence and value by prioritizing our customers. The subsidiaries’ new identity enhances brand visibility, enabling customers and stakeholders to understand better the diverse product offerings, competitive pricing, and extensive business networks of the FirstBank Group. This includes our dedication to fostering cross-border businesses, such as essential trade and investment opportunities, which enhance trade relations among nations, strengthen local economies, and alleviate poverty.”
