Cryptocurrency

Mara hires ex-Apple executive as Chief Marketing Officer

Mara, a Pan – African crypto exchange platform has appointed Susan Younis as its Chief Marketing Officer (CMO). Younis will oversee “end-to-end brand awareness, he will help to guide the marketing teams to strategize and grow Mara into a digital Finance and Crypto Market leader across Africa.

Younis a Lagos born was a marketing director at Warner Music group, with different roles at Multichoice, Africa’s leading entertainment company, and Viacom which is one of the largest communications and media Conglomerates in the United States.

It’s a thing of joy to be part of Mara at a time like this to transform the crypto economy in Africa, ” said Younis.

Younis joins Mara where she will play the role and help Apple’s creative artist service division which will nurture and build the careers of independent artists, including Ayra Starr, Asa, Simi, Spinall, and Khalid. This new appointment as the CMO with broad experience from working in a platoon shows Mara’s commitment to growing the number of Africans who can participate in the crypto economy.

In a recent report by Chainalysis, Africans received $105.6 billion worth of cryptocurrency between July 2020 and June 2021, an increase of 1200% from the previous year. With the spread of crypto on the continent, making room for growth; ” Susan Younis brings a wealth of experience, having spent her entire career building brands across the globe. ” Nnadi, Co-founder and CEO said” Her type of knowledge is what our organisation needs now to scale across the African market. The crypto startup which raised a $23 million seed round in May from coin base ventures, FTX, and other investors, is building a suite of products that address various crypto finance needs for the African audience. The flagship product is a consumer crypto brokerage app that allows users to buy, send, sell, and withdraw fiat and crypto-assets.

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Mara is looking at launching in Kenya and Nigeria, the two countries in which it is headquartered, in the coming months. Younis’s appointment underscores the current trend of Web3 companies hiring talents from Big Tech and other Web2 companies. For instance, Amazon’s Pravjit Tiwana left his position as General Manager of AWS Edge Services to become the Chief Technology Officer at Crypto exchange, Gemini, Google’s former vice president, Surojit Chatterjee, now Serves as coinbase’s chief product Officer; Ryan Wyatt, former Head of Gaming at Youtube, now leads Polygon Studious as its CEO.